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The Six Pillars of Social Influence (via Brendan Hughes e-Commerce)
April 27, 2011, 1:48 pm
Filed under: Uncategorized

And you thought you had a mind of your own…

The Six Pillars of Social Influence All of this social interaction on the web today really supports consumers in each of their purchase or engagement decisions. We talk about social commerce as if it were something new. There has always been a social element to commerce – in every sphere we rely on others to help inform our purchase decisions. What is new is the efficiency with which this social influence process can now happen thanks to blogs, forums and social networks such as Tw … Read More

via Brendan Hughes e-Commerce

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